REDUCE Campaign

Project Type:
Web Site Design and Development, Production, Ongoing Web Site Maintenance Services, Web Hosting

Design Criteria:
The REDUCE Campaign has been developed by the American Gastroenterological Association (AGA) and American Pharmacists Association (APhA) to increase awareness of the risks caused by some over-the-counter and prescription pain relievers. The campaign, supported by an unrestricted educational grant from Pfizer Inc, contracted AGMS to design a web presence that conveyed the seriousness of the matter at hand. Using the television public service announcement that was created for the campaign as a guide, AGMS's design leaves no question about the risks associated with these pain relievers.

Implementation:
Many people don't know that some pain relievers can cause serious problems ranging from stomach pain to death. 2REDUCE.org is meant to warn people about the risks involved with these pain relievers, so the site was designed with the content in mind. Imagery is used on the home page to help communicate the serious consequences that may result from the use of these pain relievers, but as for the rest of the site, the content does all the talking. A simple design was applied to all of the content pages so as not to distract visitors from the information that could potentially save their lives. Drop-down menus make it easy to navigate through the site, and with a couple of glances, users can tell whether or not they've missed anything. Let's hope no one misses this site!

http://www.2reduce.org