OLAY Regenerist

Project Type:
CD ROM Design and Development, Animation, Autorun Programming

Project Scope:
In preparation for the launch of the new OLAY Regenerist product line, AGMS was contracted to develop a CD ROM to house the promotional materials for the line. The CD ROM is filled with supporting materials such as press releases, product facts, and product data—everything retailers need to start marketing the new product line.

Implementation:
AGMS developed a solution to assist OLAY in getting a vast amount of resources out to retailers with little cost involved. Placing all the promotional materials for the product line on this CD ROM was the most cost-effective method of distributing the information that retailers needed to start marketing OLAY's new products. The CD ROM was designed with OLAY's specifications in mind and included animated elements for interest. Within the design are links to the promotional materials, and as an added benefit, the CD ROM automatically detects the user's applications and installs any missing applications needed for viewing these materials.