S.A.V.E. Sex

Project Type:
Web Site Design and Development, Production, Web Hosting, Search Engine Optimization

Design Criteria:
The S.A.V.E. Sex web site is a resource for postmenopausal women who are interested in maintaining active sex lives. Design for both a logo and web site were needed, and design specifications required both to be mature, sexy, and empowering. The goal for designers was to create a comforting web presence so that women visitors would feel comfortable enough to stay at the site for as long as it took to get the information they'd need to enjoy intimacy again. Tight time restraints required the site to be complete in four short weeks.

Implementation:
S.A.V.E. Sex was developed with mature women in mind. Colors for the logo and site were selected for their femininity and sexiness. Deep reds were used to invoke feelings of passion, and sexy photography was selected to remind women visitors how precious intimacy is in a relationship. Selection of font for navigation and title images was based on the desire to mimic handwriting. With only a few weeks to get it done, this site was built to help a woman feel like a woman. Visiting it will surely do the trick!

http://www.savesex.org